Creating a compelling Instagram post that's on brand? No problem. Whipping out a clever tweet? You could do that in your sleep. Social media is your skillset, and your abilities have helped companies increase their reach and grow their brand.
We have you covered no matter what social media management role you're seeking. Helping people get jobs is our business, and our resumes have helped social media managers get jobs at great companies like Lyft and Grubhub. We've put all our knowledge into these 14 social media manager resume samples to help you create your own resume and get the job you've always wanted!
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Whether you freelance independently, work alongside a marketing team, or even function as part of a firm, working as a social media manager means plenty of opportunities for growth as a creative marketing professional. Companies seek qualified social media managers to assist with PR, marketing, and/or advertising departments as their social media managers.
While some related positions may include strategic planning, brand marketing, or even marketing data analytics, all fall under the general social media manager career umbrella. Whether you're applying for an entry-level or senior social media manager position, utilizing these four tips when creating your social media manager resume will increase the likelihood of moving forward in the application process:
The first phase of applying for a social media manager position is having the ATS filter your resume. Your resume should contain enough keywords to pass through the filter before it lands in the hands of the company's hiring professionals.
Your social media manager resume should also reflect your technical abilities (called hard skills) that make you perfect for the position and the soft skills, or "people" skills, needed to collaborate well with others.
Formatting matters when you construct your resume since the ATS and recruiters routinely review hundreds of resumes for different positions. Creating a social media manager resume that is ATS-friendly and easy for a recruiter to read is key. Here are a few things to remember when formatting your resume:
Applicants can use an objective section to note how short-term career goals match the potential job position. An effective objective on your social media manager resume is beneficial if you're switching into a new role or seeking an entry-level position. Most important, however, is creating a job-specific, customized objective rather than simply using a generic or uninformative objective for every job.
Generic objective: I'm skilled in working with multiple social media platforms and have created growth in all the brands I have worked with. I hope to find a company that allows me to continue using my social media management abilities.
Job-specific objective: I am pursuing a social media management position with ABC company to use my 5+ years of experience creating and optimizing social media accounts. Tenaciously grew my accounts by 110% to over 3 million followers across all platforms. Ready and capable of bringing this enthusiasm and skill to a dynamic company like ABC.
Key performance indicators, or KPIs, hold the data most relevant to your past successes as a social media manager. Your resume can quantify your experience and set you apart from other candidates by providing concrete, specific results achieved in your field. Metrics reflect concrete, undeniable expertise and success in past positions, showing you can bring honed skills to a new job.
Leverage outstanding metrics to prove your abilities in areas that matter to your future employer. For example, a social media manager resume that reflects an increase in impressions and follower count will demonstrate you can expand the reach of your social media campaigns. For example, resumes that quantify audience engagement can show your community management skills.
Each time you build a social media manager resume, you must fully customize it to reflect the job application. While this sounds time-consuming and difficult, the reality is that resumes that are generic or non-customized may not result in moving on to an interview. Since every social media manager job description will vary, here are the resume areas you should customize for every job to which you apply:
Your social media manager resume should quantify your contributions to platform growth in previous jobs. This will provide recruiters with a concrete reason why you should be considered for an interview. In addition, you can use an objective to clarify your desire for a managerial role.
Adapt your social media marketing manager resume for this position by focusing on your most recent marketing work experience. Put your experience in reverse-chronological order to put your most recent (and relevant) position first. Additionally, ensure your resume demonstrates an ability to work with other departments since this position will require working with various teams.
Technical skills and data-driven decision-making are two of the most important facets of your social media strategist resume. Spelling out your technical skills and providing bullet points demonstrating your ability to analyze data to make meaningful connections are the best ways to show you're a qualified candidate.
For this senior-level position, your job title (listed under your name on your resume) should reflect this senior status to increase the chances of being considered for a position at this career level. In addition, your senior social media manager resume should also mention clear examples of increased responsibility in your previous roles.
To customize your entry-level social media manager resume, include any experience that shows you have taken on projects by yourself or any leadership positions you may have held. Other ways to tailor your resume for this type of position would be to:
For this position, include hyperlinks to your own professional social media accounts, like LinkedIn and any relevant personal ones. Your social media marketing analyst resume should be customized for an analyst position and provide plenty of appropriate metrics to ensure your capabilities are visible to recruiters.
When crafting your social media content creator resume, ensure that it includes metrics demonstrating your ability to grow followers and reach platforms with campaigns you've created. Your resume should also include demonstrations of your proficiencies across multiple platforms.
Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.
Addressing this question is the goal of this article. It is important to consider the future of social media in the context of consumer behavior and marketing, since social media has become a vital marketing and communications channel for businesses, organizations and institutions alike, including those in the political sphere. Moreover, social media is culturally significant since it has become, for many, the primary domain in which they receive vast amounts of information, share content and aspects of their lives with others, and receive information about the world around them (even though that information might be of questionable accuracy). Vitally, social media is always changing. Social media as we know it today is different than even a year ago (let alone a decade ago), and social media a year from now will likely be different than now. This is due to constant innovation taking place on both the technology side (e.g., by the major platforms constantly adding new features and services) and the user/consumer side (e.g., people finding new uses for social media) of social media.
Throughout the paper we consider many of the definitional and phenomenological aspects described above and explore their implications for consumers and marketing in order to address our question about the future of marketing-related social media. By drawing on academic research, discussions with industry leaders, popular discourse, and our own expertise, we present and discuss a framework featuring nine themes that we believe will meaningfully shape the future of social media in marketing. These themes by no means represent a comprehensive list of all emerging trends in the social media domain and include aspects that are both familiar in extant social media marketing literature (e.g., online WOM, engagement, and user-generated content) and emergent (e.g., sensory considerations in human-computer interaction and new types of unstructured data, including text, audio, images, and video). The themes we present were chosen because they capture important changes in the social media space through the lenses of important stakeholders, including consumers, industry/practice, and public policy.
In addition to describing the nature and consequences of each theme, we identify research directions that academics and practitioners may wish to explore. While it is infeasible to forecast precisely what the future has in store or to project these on a specific timeline, we have organized the emergent themes into three time-progressive waves, according to imminence of impact (i.e., the immediate, near, and far future). Before presenting our framework for the future of social media in marketing and its implications for research (and practice and policy), we provide a brief overview of where social media currently stands as a major media and marketing channel. 2ff7e9595c
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